Available Capabilities

Marketing Strategy

This includes consumer insights and research development, tailored product launches, and end-to-end campaign development and execution as well as specializing in strategic marketing and communication planning and execution to effectively convey your brand's message.

Marketing Automation

Marketing automation strategy to execution encompasses email, SMS, and website content, delivering personalized email experiences to nurture leads and retain customers, using SMS for instant engagement, and automating website content to maintain a fresh online presence.

Digital Strategy

Excelling in digital marketing, from website strategy, optimization, and auditing, to Owned, Earned, and Paid Media Channels. This individual approach to your reviewing digital strategy and needs will excel in your results.

Advanced Digital Product Development

Delivering innovation in digital product development to keep your brand at the forefront of your industry. These products development plans are individualized to your company based on your needs and your data

Intergated Media Strategy

Individualized development, and optimization of full-funnel media plan and strategy across various channels, such as TV, OOH, Radio, Streaming Audio, Online Video, Connected TV, SEM, Display Ads, Google360 campaigns, PMAX, Programmatic buying, and Paid Social campaigns.

Marketing Analytics & Benchmarks

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Melissa and I worked together on the marketing team at Ann Taylor, and Melissa was the ideal team member. She is a true team player, energetic, dedicated, and incredibly smart. She is very adept at media and performance marketing recommendations, as well as an expert at P&L management. With digital at the core of our marketing mix, we partnered closely on performance driving messaging across CRM and Influencer outreach. I highly recommend Melissa. Her positivity and energy is a good luck charm and her performance speaks for itself."

Alexandra Scebold

Previous Director of Brand Marketing

Ann Talyor

Contact Melissa

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